4 Useful Tips Of Successful Website Design For Your Business
We live in a world where almost all businesses have online businesses, especially during the Covid-19 pandemic. If you want to contact a company, what do you want to do first? Well, you might first think of going to the company’s official website, hoping to find the answer to your questions through the company’s website, or just find any details that can be contacted with the company. There is no doubt that the first impression of any website is more important than ever.
Currently, there are more than 1.8 billion websites on the Internet, and this number continues to grow. Increasing competition has created a strong interest in researching the factors that make websites successful. A professional web design company will provide you with a successful website which not only has attractive design but also has excellent content.
1. Define what a website’s success means to you
Set a global goal is your first step ever. Finding answers to questions, for instance, “What is our goal?” and “What do we hope to achieve through this website?” is the first thing we need to think about when we start a new project.
It is a common mistake that many product teams make to skip the stage of defining the overall goal of the website and go directly to the design stage. If you don’t know what your website is going to achieve, then the chances of your website’s positive impact will be small.
Every website needs a clear product strategy such as XocialMe. This is a great example of a website where it is a platform for people to get all the latest news and reviews online. The determination of product strategy determines the direction for all subsequent activities of the project and helps product designers make design decisions. When you have a deeper understanding of what you expect after visitors leave your website, it will help you work towards the overall goal you set. A product goal is a combination of an achievable goal and a vision, working collaboratively to enable the team to adjust around the business and user expectations.
2. The basic characteristics of website design that affect the success of the website
In this section, we will not discuss the details of the design and implementation,. For example, where the logo should be placed. We will focus on the main principles and methods of efficient web design. These principles will be considered from the perspective of the user’s first impression of the website.
When a visitor visits a website for the first time, it is important to focus on a great user experience. Generally speaking, the better the first impression, the longer the user stays on the site, the greater the chance. However, if the user’s first impression of the website is negative, it may lead to the loss of users and will avoid interaction with your website products for a long time.
So, how to make a good first impression? Good design. 94% of the first impression is related to design. Although it is impossible to define a universal design decision that can guarantee a successful website, it is still possible to focus on the factors that can create a good first impression: the quality of the content, usability, and visual beauty.
3. Unforgettable website design
Considering that almost all companies now have online businesses, no matter what products or services you provide to users on the Internet. There will always be many other websites that provide the same products or services like yours. Perhaps even have the same commercial interests.
Therefore, it is very important to distinguish your website from competitors’ websites by carefully crafting memorable designs. There is a psychological law, called the “peak-end law”, which guides us in how to recognize and remember experiences. As the name implies, the peak-end law says that our memory of an experience is determined by the peak. Despite it is good or bad. Also, the feeling at the end. It is our subconscious summing up the experience, and then relying on these summaries to remind ourselves of the feeling of the experience at the time, not based on The total average of every moment of experience.
Regardless of whether the experience is good or bad, this produces this effect. In other words, when we recall past experiences, we generally do not remember the complete experience. But remember the key events that happened. This is why it is necessary to create a highlighted design that can stay in the user’s memory for a long time.
4. Designed for mobile devices first
Just 10 years ago, web design meant designing for computer desktops, but now it means designing for mobile devices and desktops. The network traffic of mobile phones and tablet terminals is increasing, and this number continues to grow. In 2018, more than 50% of website traffic came from mobile phone terminals.
Priority of content and functions is the key. Optimizing web design for mobile devices requires more than just responsive design. It also requires you to consider the priority of content and features. Considering the platform limitations of the device, you have to be clear about your design goals and only show what your users need to see on this device.
Focus on improving the experience of your core goals. Understand what the core purpose of your application is, analyze which features of your product are the most commonly used features, and then do your best to make this experience more intuitive.
In summary, how do you know that your website design is successful? As a product creator, you must first clearly know what success means to you. Therefore, it is important to have a global view of what you want to achieve.
Second, focus on indicators. Metrics will show you how the website changes over time and understand how the website operates. These data indicators can tell you what problems the website has, and through data indicator analysis, help you analyze the causes of these problems.