Seeking help to invest in better career growth options? Then you are in the right place! If you are considering digital marketing as a career and are unsure about your choice, then rest assured, you are already on the right path. Digital marketing is a great career to pursue if you are looking for variety and great learning opportunities. It has always been a field with much potential and growth variables. This is due to the ever-evolving technological advancements. These days, not only do individuals rely on the internet for communication purposes, but the business also invests a lot of monetary resources to have their products and services communicated to potential and existing customers.
What is Digital Marketing?
Simply put, digital marketing is the online marketing of brands, goods, and services using the internet and other digital technological mediums like computers and mobiles to connect with customers. It also includes the use of digital media and social platforms to promote a cause or product.
This implies that with more organizations investing in digital marketing, we now require more digital marketers to meet this demand. Thus, creating a huge window of opportunity for individuals.
Another thing worth mentioning is the flexibility that comes with being a digital marketer. Not only can you work a typical 9 to 5 job at a company, but you may also opt for freelancing, be a digital nomad, or simply start your own business.
Now you might be thinking, “Where do I start?”
If you are ready to take the leap of faith and jumpstart your career as a digital marketer, match with mentors on Udemy to build the in-demand skills necessary to flourish in today’s market.
5 Best Digital Marketing Courses
To be successful in the field of digital marketing, you need to have the following foundational courses. These provide you with skills that are guaranteed to get you started on the right path towards a fruitful learning experience.
Social Media Marketing
Since the use of social media reigns supreme among all other uses of the internet, marketers utilize this as an opportunity to promote products and services on these websites and platforms.
This helps brands to connect with their potential and existing customers to build their brand, increase sales, drive website traffic and communicate new deals, events, products, etc.
Social media marketing is the process of creating tailored content to drive user engagement like posting text and image updates, uploading videos, etc.
Search Engine Optimization
SEO is the practice of driving organic, natural traffic to your website using keywords or phrases that are relevant to your business to help consumers find your brand.
More fundamentally, SEO makes your website more visible, which in turn attracts more prospective clients to turn into consumers.
It is a valuable tool that helps create brand awareness, builds relationships and connections with prospects, and improves brand positioning.
It is one of the most impact-creating marketing channels adopted by every successful organization for direct marketing. Email marketing adds a personalized feel to your marketing strategy and is a great tool to promote sales.
Often, we end up subscribing to newsletters, promotions, coupons, latest updates, etc. from our trusted brands. You probably did too. Businesses invest heavily in email marketing as it is the most revenue-generating avenue. It roughly contributes to 23% of all company sales.
Just so you know, it is currently one of the highest-paying jobs in the market.
As one of the more recent marketing tactics, video marketing encourages customer engagement around a carefully created video through social media.
To boost your ranking online, while gaining and retaining customers, you need to make unique, intelligent, and quality video content. This can be a real game-changer as the pandemic has led to users streaming videos all day long.
Brands have now hired professional social media influencers to promote, endorse or simply, mention their brand name to garner views and increase sales. This increases both brand popularity and sales revenue.
As a digital marketer, you must know how to use Google Analytics. Having a thorough understanding of this tool can help to understand consumer behavior.
It is a web analytics service offered by Google that allows you to monitor and report website traffic. It is a free service for anyone with a Google account and is part of the Google Marketing Platform.
Even though it is a free service, more features can be added corresponding to the size of your business or organization at a recurring fee.
Again, there is a huge demand for data analysts worldwide where recruiters are willing to pay astronomical amounts as remuneration.
Is Digital Marketing the Right Path for You?
Do you have the zeal to be in a constant learning process and can adapt to the change in technology along with the patience to wait for the outcome of your goals?
If yes, then this is what you need to pursue.
The courses mentioned here were just the tip of the iceberg to give you an overview of digital marketing. There are numerous other courses that you may want to learn and pursue. The opportunities to learn and grow are endless.
Bear in mind that technology keeps changing, and eventually, so do the digital marketing tools. You must have the diligence to learn and match your pace with the current digital tools and applications.