If you’re like most digital marketers, you’re always looking for ways to improve your content strategy. You may have heard that Google has made some changes to how it ranks content, and you’re probably wondering what you need to do to adjust your strategy. In this blog post, we’ll outline seven things that you need to change in your strategy in order to take advantage of Google’s new content update. Keep reading for more information!
1. Write for your audience first
One of the most important things to keep in mind when creating content is that you should always write for your audience first. It’s important to remember that your content should be helpful and informative, not just keyword-stuffed fluff. Thrive Digital Marketing Agency advised that when you write for your audience, they’re more likely to engage with your content and even share it with others. Keep this in mind as you create new content, and make sure that you’re always putting your audience’s needs first.
2. Make use of Google’s search features
Google has made some changes to how its search engine works, and one of the most notable changes is the addition of featured snippets. These are short answers to queries that appear at the top of the search results page, above the regular results. If you can optimize your content to appear in featured snippets, you’ll be more likely to get clicks and traffic from Google.
3. Structure your content correctly
Another thing to keep in mind when creating content is that it needs to be structured correctly. This means using proper headings and subheadings, as well as using bullet points and lists where appropriate. SEO Services Arlington added that by structuring your content correctly, you’ll make it easier for people to scan and read. This will also help your content rank better in Google, as the search engine favors content that is easy to read and understand.
4. Use visuals wisely
Visuals are always important in content, but it’s important to use them wisely. Don’t just add images for the sake of adding images, but make sure that they actually enhance your content. Choose visuals that are relevant and helpful, and make sure that they’re properly sized and formatted. In addition, you should also consider using infographics, as they tend to perform well on social media and can help you rank higher in Google.
5. Promote your content
Once you’ve created great content, it’s important to promote it so that people actually see it. There are a number of ways to promote your content, such as through social media marketing, email marketing, and paid advertising. Thrive SEO Agency advised to experiment with different promotion methods to see what works best for your business and your goals.
6. Monitor your performance
Finally, it’s important to monitor your content’s performance so that you can see what’s working and what isn’t. Google Analytics is a great tool for this, as it can help you track your traffic, engagement, and conversions. Use this data to adjust your content strategy as needed, and always be looking for ways to improve your results.
7. Create data-driven content
Data is more important than ever before, so it’s important to create data-driven content. This means using data to inform your decisions about what content to create and how to promote it. A reputable SEO company based in Texas shared that there are a number of ways to get data, such as through surveys, social media listening, and web analytics. Use this data to improve your content game plan and make sure that you’re always putting out helpful content strategy.
By following these tips, you can make sure that your content strategy is up-to-date and effective. Google’s new update provides an opportunity for businesses to improve their ranking and get more traffic, but only if they’re willing to adjust their strategy. Keep these tips in mind as you create new content, and you’ll be well on your way to success.