It is never the wrong time to take one step forward in your business and increase the reach of your sales. And there is no need to spend a lot of money and time to succeed.
How then is that possible?
By using various useful tricks to boost your sales outreach and increase it.
First, let’s explain what is a sales outreach?
Sales outreach is connecting with new customers in different ways – via email, social networks, cold calls, videos that you place on different channels, etc
However, it does not have to be just new customers, sales outreach is a strategy that can also apply to old customers, which would not be good to neglect, because, through a sales outreach plan that you direct towards them, you can make them decide to buy again.
Also, with new clients, it doesn’t always have to be cold calling or the first contact to start deeper processes. These may be clients who are already familiar with your brand, because they follow you on social networks or have already filled out a form on your site, reacted to the video you sent them via email earlier, etc
This means that the sales outreach plan includes both inbound and outbound sales strategy, ie clients who are already familiar with your brand and have reacted to it in a positive way, as well as clients who don’t know about you yet, but can potentially be your customers.
How are we going to do that? There are many sales outreach ideas, but we draw your attention to the basics that you should focus on first, so we will divide it into three steps or three questions.
1. Who are you talking to?
A sales outreach plan means reaching out to new people and increasing your sales. However, that does not mean that everyone is your potential client and that you should try to animate everyone. Someone is simply not your target group, there is no need for your product or service and you will only waste time, so you can miss the one who is your target group. So the most important thing is targeting the right people. Recognize who the people you need are. For example, for those with whom you have already had some contact and who are more or less familiar with your brand, see what they react best to, what their habits are, and in what terms, for example, they react on your social networks to adjust sales outreach ideas. For those who are not yet familiar with you, for example, when cold calling is short and effective, interest them, try to have catchy sentences and have some kind of ready questions based on which you will determine whether they are your potential customers. It is very important that you know who you are contacting and that this is where your sales outreach ideas start to have a stable outreach strategy.
2. Where do you address them?
Which channels are your potential customers most often on? Where do they most often react and respond? Whether it’s via email, social media, Zoom meetings, or live meetings, the channels are different, and the best one is the one that suits your target audience. By leading them to something new, that is, to deciding to buy something, do it in a “pleasant environment” where it suits them. Some, for example, claim that Linkedln is great for B2B sales outreach.
3. How do you address them?
This is also a key thing when creating a sales outreach strategy. What does your target group most often react to? Maybe digital signage content, as a way to approach your potential clients? What content most challenges them to click more? Go a step further on your site, fill out a form, and ask a question?
Of course, it all depends on your target group, but what has generally turned out to be maybe even the number 1 modeling tool is video. This is shown by some research on the question: What kind of content do you want to see from a brand or business you support? How to use it for a sales outreach plan?
Very simple. What will be the topic of your video is up to you what you want to present and achieve and what you think your target audience needs. However, there are a few easy steps you can take for each video:
Today, people will react to personalized messages much sooner than to messages that are general and do not have a clear target group. A personalized message or video is a sign of respect for the target group, it is an indicator of your desire to address them, that they are important to you, and when a potential client gets that impression, he is still interested, so the video in which you first personally addressed, and then provided the information he needed, sure to watch to the end and take a step. Every investment in a CRM (Customer Relationship Management) system allows you to collect and store data that can later be useful for personalized messages.
With the help of numerous tools, video today can be a very easy job, and a very big contribution to marketing, and at the end to sales, which is why it should not be separated. Numerous tools today give you the ability, including Plainly, to automate a good deal of work. You can easily automate templates that you would always use in video – intro, outro, visual identity, template for graphics and statistics and thus lay the foundation in which you will only change statements, data, and names of people to whom you send video, etc … Automation business today is a great opportunity with great savings in money and time.
Keep your sales outreach strategy active! Use video or if you use another type of marketing tool to encourage them to call to action, get them to take a step, don’t expect it to mean buying right away, but some kind of interaction and feedback from them is a great start to a successful sales outreach strategy.
-You can place them on all channels
What is also great about video is that it can be placed on all channels, and you can do the same through automation. Through email, on any social network, he saw something that people react to the most, and also, when we talk about social networks, it is material that is easily and most often shared, and thus your potential clients to whom you addressed indirectly Participate in your sales outreach strategy.
The tools you can use to create great video content that you can use for sales outreach strategy are: