If you’re reading this, then you probably don’t need me to convince you that video marketing can be powerful. But what if your mom isn’t convinced? The fact is if you click on this link, you’ll discover that not everyone is aware of video marketing using easy tools like a free video maker.
How to convince your mom that you don’t need a video marketing degree
Quite honestly, video marketing isn’t quite as established or widespread as other types of marketing. So it might take some work to get your mother to understand the benefits of video advertising, especially if she’s not in an industry where video plays an important role right now. Here are some easy-to-understand ways to explain why your company needs video marketing, even if she doesn’t see the value yet!
Video Marketing Doesn’t Need To Be Expensive With a Free Video Maker
If you’re having trouble convincing your mom that starting a business isn’t too crazy, try showing her how easy it is to make professional-looking videos. All it takes is a platform like Promo.com’s free video maker.
With these programs, making an explainer video costs just a fraction of what a college student might pay for a video marketing degree. Not to mention, these products make creating such videos much easier than any diploma program we’ve seen.
There’s no reason at all why an entrepreneur can’t start and run their own video marketing business from home. The only thing standing in your way is time and effort—the same things that stand in everyone else’s way too.
Not convinced? Try the Promo Editor and see how easy it is to start building your own business from home.
Video Marketing Can Be Fun
First, you’ll want to learn how to use some free video-making tools so you can create professional videos for free. There are thousands of free video editors and makers available on both desktop and mobile platforms. With these, anybody can produce good-looking, entertaining videos quickly and easily.
You can then post them on popular video-sharing sites, such as YouTube and Vimeo. Then promote them via social media. It really is fun!
Seriously – I love doing it! And so will you. The best part about using these free video maker tools is that they take care of everything for you – editing, sound, shooting, etc. Now all you have to do is work out how to explain all of that cool stuff to your Mom.
Choose Something Easy
Don’t try to explain how entire companies are built. Instead, focus on something specific, like pointing out how simple it is to make quick YouTube videos using an online tool; or sharing stories about how everyday people have amassed huge audiences for their cooking or fashion-related content.
Show them that making an online business is really no different than doing something they already know how to do: cooking up a good meal, sewing clothes for their kids, etc. Explain to them how sharing videos online can be really rewarding. Not only do they get to express themselves, but they might even make some money doing it.
Perhaps most importantly, show them how easy it is to get started. If they are still hesitant or think online videos are too much work, tell them about free video maker platforms. These are what they can use to make high-quality videos for free.
It’s OK To Start Small
Videos can be intimidating, but it doesn’t have to be. The best way to explain video marketing is through an analogy: It’s like making any other type of content, just more visually engaging. Using free tools like Promo Editor or WeVideo, anyone can make professional-looking videos in minutes.
If you’re starting small, focus on choosing easy-to-understand topics for your first few videos. That way, anyone can understand. And you’ll get comfortable with creating content, too. From there, making more videos is just a matter of improving on what you already have.
Realize That Not All Videos Have To Be Professional
Most of us have considered building a website or two, but it’s usually easier said than done. Luckily, you can create high-quality videos without breaking a sweat with a free video maker. Just visit YouTube and search for one. You’ll find tons of platforms that give you access to free or inexpensive editing software. In other words, there’s no excuse not to start sharing!
So what can you do?
For starters, check out these four tips on how to explain video marketing to your mom:
1. Just Try It!
There’s no such thing as an overnight success when it comes to videos. It’s all about taking action and iterating along the way. You’ll want to begin by creating some sort of benchmark so you know what constitutes success for your business.
So, try out different topics or angles with your videos, look at how well they perform on various social channels and make changes accordingly. At first, you might not see significant results, but if you stay patient (and consistent) over time, things will take off. And believe us: Your mom will be impressed with how far you’ve come.
2. Not All Videos Are Created Equal
Regardless of whether you use cameras, tripods, or even smartphones to shoot your footage, there are two main types of videos in today’s online environment: informational and entertaining.
Videos like how-to tutorials fall into the informational territory; while more creative endeavors like brand storytelling can serve as entertainment pieces.
3. How-To Videos Go Viral
One of our favorite types of videos is how-to videos, especially when they teach viewers something practical. Not only are these instructional videos great for helping customers solve problems or accomplish goals, but they can also be seen as being genuinely useful by potential customers.
This has become one of today’s most powerful forms of content, whether you’re an SMB or a global corporation.
4. Show, Don’t Tell
As our lives become increasingly fast-paced, today’s consumers are looking for more immediate results.
One of the biggest mistakes businesses make is spelling out their entire message upfront. And that’s boring. Instead, take an image approach by showing potential customers what life could be like with your product or service, rather than telling them how it can help them.
Video isn’t just for film majors anymore. It’s becoming an increasingly viable way to promote your brand, connect with customers and tell compelling stories online. The one drawback? Most people still think of videos as complicated or expensive endeavors. And for some companies, they are. But no matter how small or how big your business is, there are affordable ways to get started with videos today.