It’s simple to design and maintain your site for SEO if you know what increases your position in a search result—and what pulls your ranking down. Learn about SEO in the sections below, then utilize the SEO checklist to incorporate it into your digital marketing approach.
Know how to use search engines.
To choose which sites to offer up in response to a search, search engines such as Google and others utilize formulae known as algorithms. While search engines’ algorithms are updated on a regular basis, there are a number of methods they’ll evaluate your site. According to one leading Perth SEO agency, Google has released six significant algorithm updates in the first half of 2021 alone. Ranging from industry-specific to broad core updates, these changes have resulted in significant changes in the way that Google ranks content in the search results pages.
Expertise, authoritativeness, and trustworthiness (EAT) are three of the most important ranking factors for Google. This can be accomplished in a number of ways.
Increase your visibility.
Reviews, social media mentions, referrals to your material from other websites, and guest articles with backlinks to your website are all beneficial to your ranking. But don’t take the easy way out and pay companies to buy connections for you—Google frowns on this activity.
Make changes to your profile.
Assemble your EAT by ensuring Google has accurate information about your company. To connect with your audience on Google Search and Maps using location data, use Google My Business to manage your profile.
Demonstrate to Google that you are relevant.
By addressing these essential ranking components, you can show Google that you’re a respectable website.
1. Relevance is what you’re looking for.
Google and other search engines carefully evaluate whether a page matches the user’s search intent. This means that your website should make it very obvious what you do and where you are located.
When reviewing website pages, Google favors mobile pages over desktop pages. You can preview your website on a mobile device with Mailchimp, so you can be confident that it will look fantastic on any device.
3. Page loading times.
To give the consumer a worthwhile experience with the website, a page should load as rapidly as possible—preferably in one to three seconds, according to Google.
How to Improve Your SEO Results Using a Checklist
The good news is that what works for SEO also works for generating a nice user experience (UX) for those who visit your website. As a result, adjustments that are SEO-friendly result in a better site for the people you’re attempting to reach.
To understand the improvements and tweaks you can do to boost your SEO, go over this checklist.
1. Include keywords that are relevant.
Keywords are words or phrases that people use to find something in search engines. Keywords should be included in all areas of your website, including page names, headlines, site copy, image captions, page descriptions, and URLs, in a natural way that does not sound forced.
Because consumers search for specific demands, your keywords should be “long tail,” which means descriptive and targeted. “Wedding photography Newport RI,” for example, will do better than “professional photography.” Although ranking for more comprehensive searches will result in a higher conversion rate, specific keywords will bring in less traffic overall.
2. Maintain a tidy website structure.
Make sure your website is arranged so that people and search engines can easily navigate through it and locate what they’re looking for. Internal links between pages on your site should lead to information that educates your visitors, answers a query about what you have to offer, or engages them in some other way. Internal links provide Google with extra information about your website, allowing it to send relevant people your way.
3. Include significant content.
Create content for your website that is both relevant to your top keywords and substantial enough to be valuable. While short, skimmable material appeals to many people, keep in mind that Google loves content that answers the query, thus pages with less than 200 words will not be highly ranked. If you want your text to have greater weight, make sure each page addresses a problem, answers a question, or guides a visitor around your site.
4. Use title tags that are meaningful.
When a page appears in search engine results pages, the title tag or page tag serves as the page’s “headline” (SERP). Your title tags should contain distinct and descriptive words or phrases. Consider “Learn How to Paint Landscapes and Portraits” instead of “Painting Class.”
5. Add alternative tags to your images.
A written description of a picture is called an alt tag. It accomplishes three crucial goals. Because search engines can’t read photos, alt tags aid in the identification and ranking of various types of content, enhancing your SEO. They also assist website users in determining what picture they should be seeing when an image does not appear properly on their device or loads quickly.
6. Make your site mobile-friendly.
Because Google favors mobile websites, making sure yours is mobile-friendly is essential. This entails providing a visually appealing and simple-to-use experience regardless of the device used to access the site. Mobile sites must also load rapidly over a 3G connection, render properly on any screen size, have well-spaced site features that users can easily tap to take action and have content that is completely accessible without scrolling left or right.
7. Allow for quick loading times.
Your pages should load in less than 2 seconds, ideally less than 3 seconds. If they do, your search ranks will improve. Issues with your content management system (CMS), poorly written code, low bandwidth that can’t handle your traffic volume, or multiple large images on a page are all things that can slow down your load time. To see how quickly your website loads, use Google PageSpeed Insights. Make sure your website is hosted on a platform that allows for quick load times.
8. Google Search Console and Analytics should be installed.
Google Search Console will show you if Google is locating and indexing all of your website’s pages, as well as areas where you may improve performance.
Check to see if your website and URL are safe. HTTPS encryption is a top priority for Google, and if a website is not HTTPS encrypted, a security warning will appear in search results. Work with a website builder that prioritizes security.
Prepare to be discovered.
People are more likely to engage with your website if they type a query into a search engine and then go to your website based on the results. A robust website with SEO best practices layered on top will give an experience that will attract high-potential visitors and entice them to engage. For more information on the basics of SEO, see our What Is SEO page.