Identifying Fake Influencers With Heepsy

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Like everything else, there are those who prefer to get away with their ways towards the very top. This is why, in the increase in the influencer marketing business in recent years, we’ve seen an increase among fake influential people. Don’t fret, you won’t be negative! What we’ll examine are ways you can identify fake influencers and make sure that you’re using genuine influencers who are targeting real people.

What are the reasons fake influencers are so prevalent?

A study from the year 2000 found that many influencers have deliberately altered their followers or engagement figures. While this is a significant number it is difficult to discern whether fake followers or bots are deliberate or not. If you use any authentication tool for audience authenticity like the one available through Heepsy, the results are almost never 100% authentic. This is due to the fact that everyone including me and you might have fake accounts which follow us.

Many people who are brand new on social networks, or not aware of the tools available today to determine authenticity, are based on a common misconception regarding becoming an influencer. We often see influential people, whether they are Instagram or TikTok creators specifically, who are emerging while believing that social media’s popularity stems from massive follower numbers. However, companies who want to see tangible outcomes from their influencer marketing efforts will recognize that it’s engagement that is the primary measure of the impact of their campaigns, not followers number.

To find the following items to keep an eye on We recommend using an online platform for influencers that makes the process easier. A platform such as Heepsy can assist you in identifying influential people to work with by using specific search filters like age, gender location, category, and more. Once you’ve entered the search parameters on the influencer’s profile, you will be able to view the following information. You can do this on your own via Instagram but it could be a more lengthy procedure.

Follower growth

The rate of growth in followers for an influencer is simply the rate at which their followers increase over time. In order for this to be considered suspicious, there has to be an abrupt increase in followers. It could, naturally, be the result of some kind of giveaway or similar content that requires a following. But, it could also be due to fake followers being bought. Heepsy can show the follower’s increase over time, as shown below. It must appear that the growth is steady enough to be suspicious.

Engagement rates

Engage rates are another factor that you’ll definitely be playing at. To ensure an effective influencer marketing campaign it’s essential to ensure that the target audience the product is being marketed to is truly attracted to the content being shared by an influencer. When you examine the engagement rates of Heepsy, it can be compared to the average of influencers with similar numbers of followers. The more followers one has, the lower their average since there are more followers to take care of. Therefore, when taking a look at an influencer’s engagement you should be sure that it’s neither too high nor too low. This way, you’ll know that the influencer is at high levels of interaction with their followers and is most likely not paid for likes or comments.

Audience insight

One of the numerous advantages of using an influencer-based marketing system, such as Heepsy is the insights into your audience gained. When you are establishing your next influencer marketing campaign the best way to ensure success is to identify influencers who are able to attract an audience that is in line with your audience. In this way, you can be sure that the people who are viewing your brand or product via influencer-generated content are the people that are the most likely to be interested in buying the product. Through Heepsy, you can examine the demographics of an influencer’s followers such as gender, age locations, interests, and gender.

You may wonder how this information is used to identify fake followers? It is possible that your influential person originates from the US and has lots of followers here and in other countries that speak English. However, if you notice that there appear to be a few followers who are from a non-English-speaking country, and with a focus distinct from others it could be a sign that they have bought followers.

Measures of authenticity for the audience

In addition, using Heepsy, you can use the authenticity metrics of the audience to get a better understanding of the followers of social media influencers more clearly. In this case, a percentage is provided for what appears as suspicious accounts according to the behavior of the accounts. Heepsy analysis will identify accounts that behave as if they were the actions of a social media bot, or an account that is not active.

Furthermore, based upon all the insight into the profile of influencers the overall score of quality will be assigned. The score will be determined by not just an influencer’s authenticity, but also on the level of quality in their accounts that will help you determine whether they could contribute to your marketing plan.

Conclusion

We do not want you to be fearful of exposing influencer fraud. Even though it’s out there, it’s crucial to keep in mind the advantages that can be derived from using high-quality influencers who are well-suited to your company. To achieve this, we advise being patient when searching for influencers and then forming a long-term collaboration with an influencer or KOL you are confident in.

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