Search engine optimization (SEO), is an ever-evolving practice. Search engines are constantly updating their algorithms to offer a better user experience. SEO was once a simple process that could be achieved with keyword density equations and cheaply purchased backlinks. Modern SEO is part of an integrated digital marketing strategy. Get a backlink package.
Companies that used to manage their SEO internally are now finding it harder to achieve measurable SEO success. Effective backlinks require engaging content, an influencer market, as well as some PR knowledge. A modern keyword strategy requires user intent research, knowledge of content marketing, and an understanding of Google’s ranking priorities.
Consider using a domain authority checker to make sure the agency you choose is up to the task. This tool will help you identify which SEO agencies have a high level of expertise and can help your business climb the search engine rankings.
It doesn’t need to be complicated to hire someone to develop and implement an SEO plan. It doesn’t take an SEO expert to hire one. All you need is a basic understanding of what questions to ask and the answers to expect. These questions (and the answers) will help you find an SEO company that is proficient and follows best practices.
- How do you approach SEO to produce results?
SEO has three main facets. The most successful SEO companies consider all three when developing a comprehensive SEO strategy.
Technical SEO looks at code, site structure, and site speed. These metrics can have an impact on your search traffic. An SEO professional will perform a technical SEO review to ensure that search engines can crawl your website and its content. They will also review 404 errors and analyze redirects.
UX refers to the optimization of your digital properties’ content. An SEO expert will review your site’s user-facing elements, such as content and navigation, during an on-page SEO audit.
Offpage SEO is a way to improve your SEO presence, strengthen the brand online and increase the popularity and traffic of your site and its content. An SEO agency will help you find ways to improve your domain authority and page authority by directing incoming links from high-quality websites to your site.
- How will you adapt that strategy to our brand/business/industry/niche?
SEO isn’t a one-size-fits-all solution. Your SEO partner should be able to give you some suggestions about how your business can benefit from a customized approach that suits your industry, goals, and business model.
- What are your criteria for defining success?
Although SEO companies might have some general goals, they should be guided by your success metrics. These tactics may bring you traffic temporarily, but ultimately they will result in a penalty and significantly decreased traffic and rankings.
- What is the time frame before we see results?
While SEO is a process that takes time, an agency can give you a timeline for your results. If your site is well-structured and free of technical problems, however, you may need to wait for more tangible changes. Correcting technical mistakes and oversights can result in legitimate SEO gains within a short time.
- What is the best way to conduct keyword research?
Keyword research used to be as simple as entering a term into a keyword search tool and then creating content using keywords placed at different places. Modern keyword research is more difficult. It’s an exercise in understanding user intent. It aims to determine what information users are looking for when searching keyword phrases and then provides content that is relevant to their search intent.