With the page experience update, core web vitals optimization will become a search ranking element. This means that, although quality content will always reign supreme, the technology parts of your SEO will become more vital.
So, what does this all imply, and how can you prepare? In this piece, we’ll review core web vitals and then suggest five measures you can do to ensure your site is in accordance with this algorithm update:
- Decrease JavaScript execution
- Enable lazy loading
- Image optimization and compression
- Provide appropriate pictures and embed dimensions
- Shorten server response time
What exactly are core web vitals?
Core web vitals are page experience markers that measure a website’s user experience. Simply said, these indications indicate how quickly consumers can interact with your website and what type of results they will obtain. These signs also indicate how simple it is for people to traverse the website.
The higher your page experience ratings will be if you increase user experience and make your website better in general.
Core web vitals has three metrics:
- Biggest contentful paint (lcp) assesses how quickly the largest element (pictures, videos, animations, text, etc.) A website can load and display.
- Cumulative layout shift (CLS) guarantees that unexpected, perplexing movements on a website’s pages do not distract consumers from reading the material.
- First input delay (fid) measures how responsive a website’s pages are the first time consumers interact with them. It also evaluates how fast a website’s browser returns a response to users.
The timeline below displays whether a core web vitals score is excellent needs work or is poor. The ideas in the following paragraphs will assist website owners in improving their core web vital score from bad to excellent.
Ways to boost your core web vitals
You should conduct a simple website performance analysis test to check how well your website performs in terms of key web vitals. You may do this by using Google tools such as search console, page speed insights, and others.
Compare the results of various performance reports and improve your website more efficiently.
- Reduce the use of JavaScript (js)
A low fid score means your website interacts with visitors for more than 300 milliseconds. You should consider optimizing and reducing your js execution. This means that the time between the execution of your browser’s js code and the display of the page has been reduced.
It’s also critical to utilize as little ram as possible. Why? When your site’s code asks the browser, it reserves new memory, which pauses the JavaScript and may cause the page to load slowly.
- Make use of lazy loading
If you show photos on your site, it’s critical to use lazy loading to protect your site’s UX and core web vitals score. Lazy loading enables pictures to be loaded at the precise time that visitors scroll down the page, without sacrificing the website’s loading speed and earning a high lcp score.
Other advantages of lazy loading include:
- Improving your site’s speed;
- Limiting bandwidth use;
- Improving your site’s SEO; and
- Keeping visitors on the page and lowering the bounce rate.
- Image optimization and compression
Don’t you think it’s quite obvious? Photos, on the other hand, are the most crucial component on many websites. As a consequence, optimizing them is crucial since it may significantly improve your website’s loading speed, lcp score, UX, and search engine rankings.
