The Importance of Explainer Videos for Tech Companies

Tech industry explainer videos

Tech industry explainer videos have become a popular marketing tool for startups and are an excellent way to showcase your technological prowess. Too many tech companies have much information about their products but can not organize it into a coherent narrative. An explainer video is a short, colorful and engaging video designed to capture the interest of your target audience and convert them into customers. You may think you don’t need an explainer video because 90% of our consumers are visual learners.

Importance of Explainer Videos

Following are the importance of using explainer videos as a marketing tool.

They Help You Stand Out

A lot of people are looking for a way to stand out as well, and they might be coming up with ideas that are similar to yours. Suppose you don’t have an explanation video. In that case, someone else will likely come up with an idea very similar to yours and will have a better chance of success than you because they have already started their marketing efforts by using an explainer video. It is important for any business owner looking for success in today’s competitive market.

They Make Your Product Easy to Understand

Explainer videos are an essential part of any tech company’s marketing strategy. They help you explain your product to potential customers. An explainer video is a short video that explains what your product does and why people should care about it. It is like a commercial for your company, but instead of being on TV or online, it lives on your website and can be used anywhere: social media content, sales pages, etc. Explainer videos are usually between 1-4 minutes long, which makes them easy to watch without feeling like you have wasted too much time on one thing.

Their Impact on Your SEO is Big

Video is the future of marketing. Tech companies have long been known to struggle with their SEO. It is a fact, according to a report by eMarketer, which shows that 80% of B2B companies use video marketing in their digital strategies. With one click, they can help you increase your organic search rankings and drive traffic to your website. Not only will this boost your SEO efforts, but it will also increase brand awareness and conversion rates.

They Have High Effectiveness

Tech industry explainer videos are much more effective than print advertising at educating customers about your products or services. They also help you connect with potential customers on an emotional level. Since they are so short and easy to understand, people are likelier to watch and pay attention because they can immediately understand what you are saying.


Explainer videos are an invaluable tool any tech company can use. They are especially good for startups and younger companies with little money to spare on marketing campaigns. The best tech industry explainer videos hinge less on a logo or trademark image and more on the value of people’s products and services. If you are thinking of making your explainer video, consider these factors.

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